Who We Are

Knowted is a team of business people, scientists, educators, and designers who follow the research indicating that the most effective development of people is experiential in nature. Knowted creates expertly-developed, empirically-informed, user-tested tools and resources to improve upon organizational effectiveness and human performance.

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Featured Subject-Matter Experts (SMEs)

Subject-Matter Experts have tremendous knowledge in a specific vertical or discipline, to include scientific and clinical research supporting their work. Knowted scours the country to identify and partner with experts who lend their expertise to the development of specific content, converting their content into impactful training. Featured below are some of the SMEs with whom Knowted has partnered.

Gregory Wolf

Gregory Wolf commenced his 40-year career in sales and sales training before advancing through management and ultimately holding top executive leadership positions for numerous public and private companies. Previous leadership positions include: President and Chief Executive Officer of Humana, Inc.; President of Emphesys Financial Group; President of Cigna Group Insurance; Chairman and Chief Executive Officer of Medical Card System. Mr. Wolf leads the development of Selling Skills programming.

Dr. Laura Jana

Dr. Jana’s diverse expertise includes her work in pediatrics and in business. Co-founder of The Dr. Spock Company and CEO of Practical Parenting Consulting, Dr. Jana first introduced the foundationally important QI Skills needed to succeed in today’s world in her book The Toddler Brain: Nurture the skills today that will shape your children’s tomorrow. QI (pronounced key) Skills are a newly defined set of “soft” non-cognitive, social emotional life (SEL) and other skills that people need to succeed in a 21st century society. As a translator of ideas and facilitator of dialogue, she’s on a mission to unite the worlds of pediatrics and business in order to change the public conversation about the skills needed for success in the Digital Age. Dr. Jana leads the development of QI Skills, programming scheduled for release in Fall 2019.

Dr. Martin Sliwinski

Dr. Sliwinski has served as Associate Professor of Neurology and Director of the Biometrics Division of The Rose F. Kennedy Children’s Evaluation and Rehabilitation Center at the Albert Einstein College of Medicine. Currently, he is a Professor of Human Development and Family Studies and Director of the Center for Healthy Aging at the Pennsylvania State University (PSU). Dr. Sliwinski spearheads innovative and sustainable community outreach and education initiative and has published 130+ peer reviewed scientific research articles, numerous book chapters, and co-edited two books on healthy aging. Dr. Sliwinski lead the development of Intergenerational Connections in the Workplace programming.

Celia Cook-Huffman

Award-winning Celia Cook-Huffman, Ph.D is Professor of Peace and Conflict Studies at Juniata College where she holds a Supported Professorship in Conflict Resolution. She has served as the Associate Director of the Baker Institute for Peace and Conflict Studies and Director of Baker Mediation Services. Her fieldwork includes conflict transformation and change management, conflict resolution training, dispute resolution systems design, systems analysis, leadership training, and assessing gender dynamics in conflict. Dr. Cook-Huffman lead the development of Conflict Management Programming.

Instructional Development Team

Liz Holtzinger

Director of Pedagogical Development

An award-winning teaching professor, Liz leads the development of skill-specific, hands-on training curriculum for adult and student audiences in various contexts. A dedicated lifelong learner, Liz follows the research on brain function and how neuroscience and psychology informs and improves upon teaching and learning practices.

Heidi Watson-Held

Instructional and e-Learning Designer

A 16-year veteran in the field of education, Heidi is a skilled developer of face-to-face and e-learning interactions. She leads multiple training activities for variously-aged audiences and contexts.

Steven Marshall

Experiential Workshop Designer

Steven’s, aka “Spud,” cultivates personal connection and organizational behavioral change with the creation and facilitation of meaningful– and fun– experiential workshops. His formal education includes an MS in Strategic Sustainability Leadership and a BS in Mechanical Engineering.

Christian Baum

Creative Director

Christian creates visual concepts and products to communicate ideas that inspire, inform, and captivate consumers of Knowted programming. Christian enjoys playing board games, traveling to strange places like Area 51, playing volleyball, playing pranks on people. Notice a trend here? Play, play, play! Playing and designing are like peanut butter and jelly for Christian– they simply go together.