Who We Are

Knowted is a team of business people, scientists, educators, and designers who follow the research indicating that the most effective development of people is experiential in nature. Knowted creates expertly-developed, empirically-informed, user-tested tools and resources to improve upon organizational effectiveness and human performance.

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Featured Subject-Matter Experts (SMEs)

Subject-Matter Experts have tremendous knowledge in a specific vertical or discipline, to include scientific and clinical research supporting their work. Knowted scours the country to identify and partner with experts who lend their expertise to the development of specific content, converting their content into impactful training. Featured below are some of the SMEs with whom Knowted has partnered.

Gregory Wolf
Gregory Wolf
Gregory Wolf commenced his 40-year career in sales and sales training before advancing through management and ultimately holding top executive leadership positions for numerous public and private companies. Previous leadership positions include: President and Chief Executive Officer of Humana, Inc.; President of Emphesys Financial Group; President of Cigna Group Insurance; Chairman and Chief Executive Officer of Medical Card System. Mr. Wolf leads the development of Selling Skills programming.
Dr. Laura Jana
Dr. Laura Jana
Dr. Jana’s diverse expertise includes her work in pediatrics and in business. Co-founder of The Dr. Spock Company and CEO of Practical Parenting Consulting, Dr. Jana first introduced the foundationally important QI Skills needed to succeed in today’s world in her book The Toddler Brain: Nurture the skills today that will shape your children’s tomorrow. QI (pronounced key) Skills are a newly defined set of “soft” non-cognitive, social emotional life (SEL) and other skills that people need to succeed in a 21st century society. As a translator of ideas and facilitator of dialogue, she’s on a mission to unite the worlds of pediatrics and business in order to change the public conversation about the skills needed for success in the Digital Age. Dr. Jana leads the development of QI Skills, programming scheduled for release in Fall 2019.

Instructional Development Team

Liz Holtzinger
Liz Holtzinger
Director of Pedagogical Development

An award-winning teaching professor, Liz leads the development of skill-specific, hands-on training curriculum for adult and student audiences in various contexts. A dedicated lifelong learner, Liz follows the research on brain function and how neuroscience and psychology informs and improves upon teaching and learning practices.

Heidi Watson-Held
Heidi Watson-Held
Instructional and e-Learning Designer

A 16-year veteran in the field of education, Heidi is a skilled developer of face-to-face and e-learning interactions. She leads multiple training activities for variously-aged audiences and contexts.

Steven Marshall
Steven Marshall
Experiential Workshop Designer

Steven’s, aka “Spud,” cultivates personal connection and organizational behavioral change with the creation and facilitation of meaningful– and fun– experiential workshops. His formal education includes an MS in Strategic Sustainability Leadership and a BS in Mechanical Engineering.

Christian Baum
Christian Baum
Creative Director

Christian creates visual concepts and products to communicate ideas that inspire, inform, and captivate consumers of Knowted programming. Christian enjoys playing board games, traveling to strange places like Area 51, playing volleyball, playing pranks on people. Notice a trend here? Play, play, play! Playing and designing are like peanut butter and jelly for Christian– they simply go together.

Research and Editorial Team

Amanda Trusky
Amanda Trusky
Editor-in-Chief
Maggie Kreinenberg
Maggie Kreinenberg
Associate Editor
Alexandra Fisher
Alexandra Fisher
Associate Editor

Marketing and Support Team

Karen Liddick
Karen Liddick
Project Manager
Chris Weaver
Chris Weaver
IT/Web Design
Ellen Matis
Ellen Matis
Marketing
Katey Crean
Katey Crean
Marketing